Top Nutraceutical Trends for 2024: What Manufacturers Need to Know: The Indian nutraceutical market is a highly growing market. The market size was USD 26.87 billion in 2023 and experts are expecting it to increase with CAGR of 13.5% from 2024 to 2030. Numerous supplement trends are occurring in 2024, as supplements can be prepared from various ingredients, including vitamins, herbs, amino acids, minerals, and other substances.
Nutraceuticals are highly safe and effective products that are made using plant-based supplements. In the nutraceutical market, these products are available in different forms such as pills, powders, liquids, and even gummies. After aware of the benefits of these nutraceuticals, people demanded various types of products for their health and wellness goals. In this article, we will provide the top nutraceutical trends for 2024.
Top 2024 Nutraceutical Trends That Required Manufacturers’ Focus
In this stressful life, many people are also showing an interest in supplements that can help support their holistic wellness journey. Here’s a closer look at the top nutraceutical trends for 2024 and what Nutraceutical Manufacturers need to know to stay competitive to fullfill the innovative demand for products.
Mental Wellbeing
Today youth show an interest in these Nutraceutical supplements to provide relief from their mental problems. In this competitive world, more people are suffering from many mental-related problems like boosting energy, mood, and thinking skills more popular. So Mental Well-being is also the top Nutraceutical trends for 2024 to improve brain functions such as memory, creativity, and motivation.
Plant-Based Supplements
Plant-based supplements contain natural ingredients like pea protein, hemp, turmeric, ashwagandha, and other adaptogens. These supplement trends are very popular in recent years due to health and environmental concerns. Plant Based products not only show what ingredients are used but also demonstrate a brand’s commitment to environmentally friendly practices.
Women’s Health Innovations
Women face many health problems due to improper diet and lack of required nutrients. In this modern era, many women are working women who are not focused on their daily diets. So these supplements will help to improve women’s wellness and health. In the nutraceutical trends, different types of nutraceuticals are available including iron, royal jelly, vitamin E, mushroom extract, collagen, green tea extract, and protein.
Gut Health and the Microbiome
The gut microbiome is now seen as essential for overall health, affecting not only digestion but also mental health, immunity, and skin. People are moving beyond basic probiotics, choosing advanced options like synbiotics and postbiotics, which deliver helpful nutrients straight to the gut.
Skin Health Trends
Vitamin E and Vitamin C are key ingredients for improving skin health, followed by vitamin B7 (biotin), with magnesium and other B vitamins also prominent. If you want to consume natural skin health supplements then Lemons, oranges, strawberries, and Peach also a source of vitamin C that helps to brighten and grow your skin. But many supplements for healthy skin are also available in the market. To see the interest in skin health, these nutraceuticals are highly supplement trends in 2024.
Anti – Aging Supplements
The anti-aging market has been increasing in the last few years, with people focusing on staying healthy as they age, not just looking younger. Many Ingredients like collagen, NMN, and resveratrol are in demand because they may help with joint health, skin firmness, and repairing cells. So manufacturers can focus on the growing Supplements trend in 2024 of healthy aging to support growing skin, mobility, and muscle maintenance.
Energy and Sleep Solutions
B vitamins are energy supplement formulations, although herbs like ginseng and natural caffeine sources like guarana are also prevalent. To make the brain health claim, many manufacturers are providing different kinds of energy supplements that are highly effective nutraceuticals to boost energy and sleep to calm the mind from stress. Gummies are a popular format for new energy supplements that are easy to consume for the younger and children.
Functional Beverages and Edibles
Convenience is a big factor in the growth of nutraceuticals Trends in 2024 and more people choosing drinks, gummies, and other easy-to-eat options. These supplements are popular with busy people because they are tasty, easy to take, and often better liked than pills. These nutraceuticals are more beneficial than other pharmaceuticals medicine without any side effects. manufacturing easy-to-use forms like powders, drinks, and gummies allows manufacturers to meet the needs of people with busy lifestyles.
Mushroom, Coffee and Collagen
In the supplement trans in 2024, Mushroom, Coffee, and Collagen are highly growing supplements in the market with a 10.2% annual increase, partly due to their benefits for skin, hair, and even joint health. Coffee is the perfect medium to gain energy throughout the day. Mushroom, coffee, and collagen supplements provide various health benefits without sacrificing convenience or taste.
In conclusion
The nutraceutical trends in 2024 focus on personalized products, sustainable practices, and support for both mental and physical wellness. Nutraceutical manufacturers keep the focus on innovative consumer demands through transparent deals, offering personalized and convenient options. By caring for the environment, they will have more chances to grow and stand out in a competitive market.
