The increasing demand for vegan and plant-based nutraceuticals is because people are becoming aware of its benefits. They know that these plant-based supplements are rich in vitamins, minerals, and other antioxidants. These are thought to be safer as well as healthier than animal-based products. These things make them a popular choice for food sensitivities.
In the survey, it has been shown that in 2021, the global vegan and plant-based supplements market was valued at USD 9.27 billion, and is predicted that it can grow at a CAGR of 10.35% in the upcoming years. The demand for dietary supplements is on the rise to fulfill the nutritional needs of consumers and those with specific preferences. The vegan and plant-based nutraceuticals treat diseases and improve health. Nutraceuticals can be found in whole plants, fruits, and vegetables.
The Benefits of Vegan and Plant-Based Nutraceuticals
Nowadays the demand for vegan and plant-based nutraceuticals is increasing. This is because it has numerous benefits which are discussed below:
Natural and Organic Ingredients
Vegan nutraceuticals are made from natural, whole-food ingredients. These are more bioavailable as well as body easily absorbs them. Ingredients such as plant extracts, herbs, and superfoods not only provide pivotal nutrients but also provide a range of health benefits like helping to reduce cholesterol levels, lower blood pressure, and decrease the risk of heart disease. Many plant-based foods are lower in calories and saturated fats than animal products, which makes them beneficial for weight loss and maintenance.
Diversity of Nutrients
Plant-based nutraceuticals provide ample essential nutrients like vitamins, minerals, potassium, folate, magnesium, and phytochemicals. For instance, products that are derived from dark green leaves, berries, and nuts are all rich in antioxidants. This diversity is appealing to consumers seeking holistic health and wellness solutions. Plant-based contributes to a healthy digestion system because of fiber content and this prevents constipation, diverticulosis, and other issues.
Less Risk of Allergies
The vegan and plant-based nutraceuticals are free from allergies. There are many surveys conducted by scientists and they identify that those who take plant-based nutraceuticals have to suffer fewer allergies as compared to those who eat non-veg. And there are lower risk of developing diabetes, cancer, and other chronic diseases. The fiber content in plant-based products is good for a healthy digestive system.
Vegan nutraceutical makes it easy for those who have allergies to dairy and eggs. Now they can choose the best vegan and plant-based supplements without any risk of allergies.
The Future of Vegan and Plant-Based Nutraceuticals
Well, it is predicted that in the future the demand for vegan and plant-based nutraceuticals will also be inclining. Vegan and plant-based nutraceuticals are not only famous in the Western markets but also these are spreading globally. Social media is also making it popular all over the world and in the future as well. The research on vegan products is also increasing day after day. Science is discovering numerous other benefits of plant-based nutraceuticals.
Why the Demand for Vegan and Plant-Based Nutraceuticals is increasing
The rising demand for vegan and plant-based nutraceuticals is basically to improve health and wellness. Modern lifestyles and hectic schedules are surging the demand for sources of proteins vitamins, minerals, and other antioxidants. In addition to this, there are some factors that play a crucial role in the increasing interest in natural, organic, and clean-labeled products boosting the demand for vegan and plant-based nutraceuticals.
Health-Conscious
Nowadays, people are becoming more conscious about their health and wellness. They are taking more interest in sports, yoga, and fitness and are looking for natural, vegan, and plant-based options. They are also looking for protein, vitamins, minerals, and other antioxidant supplements that help them with muscle and bone development. There are many health benefits of vegan supplements, such as these make better digestion and reduce the risk of heart disease.
They know that these plant-based supplements are rich in vitamins, minerals, and other antioxidants. These are thought to be safer as well as healthier than animal-based products. There are many scientists who suggest that diets rich in fruits, vegetables, and whole grains lower the risk of chronic diseases that are heart disease, diabetes, and certain cancers. This kind of awareness is prompting individuals to seek out nutraceuticals that complement dietary choices and support overall health.
Environmental Awareness
Masses are becoming more concerned about the environment. They are looking for options of water-efficient. Awareness about the environmental impact of animal agriculture is also the one that contributes to the demand for vegan products. It is found that plant-based diets have a low carbon footprint and are more sustainable as compared to diets high in animal products. As buyers become more aware of the environment. People are seeking out vegan nutraceuticals presently.
Ethical Awareness
In the modern era, people are more aware of animal welfare issues that are confinement, exploitation, and slaughter. They all know that animal welfare is a significant factor in the rise of veganism. Many buyers choose to avoid animal-derived products due to concerns about factory farming practices as well as the treatment of animals. As an outcome, there is a burgeoning market for nutraceuticals that do not have animal ingredients.
Types of Vegan Nutraceuticals
| Forms
Powder Tablets Gummies Pills Capsules & Soft gel Bars |
Ingredients
Vitamins Minerals Amino Acid Proteins Herbals Botanicals |
Health Needs
Weight Loss Sports Nutrition General Well-being Immune & Digestive Health Bone & Joint Health Heart Health |
| Sales Channels
Hypermarkets Supermarkets Pharmacies/Drug Stores Departmental Stores Online Retail Stores Convenience Stores Other Sales Channels |
Regions
North America Latin America Europe East Asia South Asia Oceania Middle East and Africa |
Customer Orientation
Men Women Senior Citizens Kids Toddlers Others |
Highly Nutritious Products of Nutraceuticals
- Protein Powder
- Moringa Powder
- Broccoli Powder
- Biotin Powder
- Collagen Powder
- Plant-Based Gainers
Innovation in Vegan and Plant-Based Nutraceuticals
In July 2023, the UK-based Nutraceutical company introduced two new vegan supplements to improve cardiovascular health and to meet needs of the women’s well-being. In 2022, SlimPlus supplement powder was also introduced for weight loss and waist slimming.
Conclusion
The increasing demand for vegan and plant-based nutraceuticals is because of its numerous benefits and research development. Modern lifestyles and hectic schedules are surging the demand for sources of proteins. Awareness about the environmental impact of animal agriculture is also the one that contributes to the demand for vegan products. The scientists identified that those who take plant-based nutraceuticals have to suffer fewer allergies as compared to those who eat non-veg. Plant-based nutraceuticals provide ample essential nutrients like vitamins, minerals, potassium, folate, magnesium, and phytochemicals. For instance, products that are derived from dark green leaves, berries, and nuts are all rich in antioxidants. This diversity is appealing to consumers seeking holistic health and wellness solutions.
